New Twist On The Bonus Issue
Trevor here, I hope you're well.
Welcome to my Sunday Supplement.
In today's supplement I want to describe a new marketing method that I'm seeing being used that I think is very clever.
For a long time now the need to add bonuses has been growing and has now just grown beyond all reasonable sense.
With some launches there are so many bonuses that they prevent the launch product every getting opened.
Overwhelm is now a real problem and I believe that adding more bonuses just makes the product launch so overwhelming that in many cases they just get downloaded (if you're lucky) and stored away on the hard drive never to see the light of day again.
In addition to this problem, I think that the list of bonuses is beginning to affect sales volumes as people shy away from getting stuck with more content that they are going to have to try and get through.
Time is precious now, people's lives are moving ever faster and our attention spans and patience is getting less.
Recently though I have been seeing a new twist on the bonus approach that I think is very clever.
It's a way of adding a bonus without calling it a bonus.
How this works is brilliant and is proving to be very successful.
Here's what you do.
You create a product of your own that isn't available anywhere else. This immediately adds a uniqueness that people go for. People like to get something that isn't generally available.
That's why the scarcity principle works so well.
If you're thinking "I can't create a product so that's me out", you don't have to create the product yourself.
You could use PLR and customize it to make it your own.
Another way of getting a product without having to create it yourself would be to check back through previous launches of a few years back that are no longer being promoted and ask the product owner if they will sell you a licence for it.
Product owners will quite often be happy to make a few bucks for a licence to a product that they are no longer promoting themselves. You just have to ask them.
Make sure that your licence includes all of the previous sales material as well as the product itself.
You then set up a promotion for this product that outlines all of the benefits of this product in the same way that you would if you were promoting any product.
You could use the old sales material for the product which is why I say to make sure your licence includes it.
However, here comes the twist.
You don't sell this product.
You make it available to just a few people for free but ONLY if they purchase another current launch by another vendor through your affiliate link.
With product launches the biggest hurdle to overcome is to persuade your visitors to buy from your affiliate link rather than someone else's.
Someone else who is usually adding a massive pile of bonuses the value of which far outweigh the price of the launch product.
Your offer is presented in such a way that your visitors are already sold on getting this unique product that you are offering before they ever get to any mention of the launch product.
This a brilliant marketing twist that seems to be working very well. It's a method that I've seen Jason Fulton using so maybe it's an approach that he came up with, not sure.
Whoever it was came up with it, it's brilliant.
Now it should go without saying that the product that you come up with should provide real value in it's own right and that you only make genuine claims about how it works and any results that it has provided.
It's important to be ethical and truthful in everything that you do and this is no exception.
Another big benefit of this approach is that it provides a way for you to build a list of subscribers at the same time.
You set it all up in a way that people need to sign up to get your free gift. Normally when you're promoting through an affiliate link for someone else's product you get the sale but not the buyers email address.
This way builds your list at the same time.
Try it out and see if it works for you. You could well see me using in in future promotions that I do.
Until next time,