The Strangest Blogging Secret I Know For Driving 5x More Traffic In 24 Hours
The key to driving 5x more traffic in less than 24 hours is…
a kick-butt headline.
What? Did you think it had something to do with having the best designed blog? Or writing a prize winning article? Or stirring up controversy? Or asking favors from your IM friends?
Well, I have a newsflash for you: It doesn’t. It all STARTS with a headline that grabs attention.
Think about it. Would YOU be reading this article right now if the title were something like, “Learn Why A Headline Will Drive Traffic To Your Blog”?
I doubt it. I know “I” wouldn’t. Because there’s nothing there. It’s empty. And I’m not looking forward to learning how to do anything because learning implies hard work,
And when you’re looking to drive more traffic the last thing you’re looking for is more work to do.
…not that writing a good headline IS hard work. It isn’t. But the way that title says it to you makes it unattractive regardless if it’s the truth or not.
Anyway — why IS having a good headline important? Two reasons:
- Search Engine Rankings — I don’t care how cool your blog posts are, if people can’t find it on the search engines, the only person who will think it’s cool, is you.
It’s easy. All you need to know are the keywords you are targeting in your blog posts and put your top one or two keywords in the headline title to be picked up by search engines.
- It makes it interesting and raises curiosity — nothing makes us squirm in our chairs more than the thought of reading a headline that suggest a “secret” or “5 simple steps” we can use to solve our problems.
If you’re headline is injected with curiosity, intrigue, and a promise of a benefit it will be read.
Sorry, I lied to you.
I told you there was only ONE secret, but I guess you’ll have to settle with two – or three — so use this to get more readers to your blog and forgive the fact that I can’t count – I’m getting old.